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On 9 + 10 July 2023, it's time again for Modefabriek in the Amsterdam RAI. In addition to an extensive overview of future trends and emerging and established fashion brands, you will attend various talks and masterclasses during the largest fashion event in the Netherlands. What materials, colors, and silhouettes will we see? How do technology and creativity come together? What can we expect from the fashion world in the coming years? The Trendforum, a centrally located part of Modefabriek, where you immerse yourself in the future of fashion, provides you with all the answers through life-size trend installations. In collaboration with VIEW Magazine, we have developed six major fashion trends for SS24, of which a preview is provided below.
Background by Alexis Christodoulou, dress by Rick Owens, suit by Alexander mcQueen, runway pictures by Launchmetrics Spotlight.
Unorthodoxy refers to a new defined ensemble that serves as a stable foundation in uncertain times. Minimal fuss, a light color palette, and a reinterpretation of existing garments form the common thread. A striking silhouette and the use of natural materials play an equally significant role. Sculptural forms, deconstruction, and endless layering together create a new silhouette.
Background by Studio Végéte, grass art by Diana Scherer, jacket by Craig Green, silhouet by Dries van Noten, runway pictures by Launchmetrics Spotlight.
For those seeking inspiration for the latest fashion, there's no need to go far; step into a natural area, and you have the basis of the intertwined fashion trend. Within this trend, two worlds converge: the natural and the human-made. Sustainable materials harvested with consideration for nature, green hues, and technical innovation take center stage – proving that truly sustainable fashion can be anything but boring.
Background & artworks by M0 Studio, portrait by Laurel Charleston / Metal Magazine, silhouet by Ambush.
Fashion is full of contradictions. Therefore, it's not surprising that the Synthesia fashion trend is on the rise. Technological innovation takes the lead within this trend. Bright colors, AI-generated fashion, technological marvels, and digital-only garments fall into this category. Fashion beyond imagination that feels like the future. You can experience it all at Modefabriek.
Come to Modefabriek to see all 6 trends!
Visitors to the Trendforum will receive a color card featuring the latest trends and colors!
Talks and Masterclasses
Here's a small selection from the program: during trend forecaster Jan Agelink's talk, you will learn all about how we will carry the past into the future – from vintage to NFTs. Agelink eloquently explains how technology and creativity will soon be inseparable.
Pelpina Trip will reveal all her secret tips and tricks for content creation for social media, with a focus on video, during Modefabriek. Because even if you have a great idea, without the right video marketing, you're nowhere.
The owners of Clan de Banlieu were overwhelmed by their own success; the streetwear label quickly grew into a globally respected brand. The founders, three friends who started the company in 2014, have since established a foundation to give back to society. In a live interview, they will share everything about it, along with their entrepreneurial story and the special projects they work on.
David Shah from VIEW Magazine will extensively discuss the major changes awaiting the fashion world. You will get a glimpse into the sustainable design process of the design collective REconstruct, and Ronny de Vylder will show how Seoul inspires a more colorful approach to life.
Feeling excited? Order your tickets here.
Written by Emma Vloeimans.