The soft orange shade Apricot Crush has been named colour of the year 2024 by colour authority WGSN in collaboration with Coloro - The Color Code.
The trend authority WGSN called the peach hue "restorative, refreshing and energetic" and "a perfect fit now that we are struggling with a range of emotions and uneasiness about the future” in a blog post on the shade.
Want to see more Apricot Crush looks? Click on the link below to read the entire article on FashionUnited.
"Cultivating a hopeful and positive mindset has become a powerful coping mechanism for consumers. Care, connection and community underlie our colour of the year, which is also reminiscent of the nutritional value of oranges and apricots, which are rich in vitamins and antioxidants," WGSN stated in its announcement.
Image: Ester Manas AW22 via Catwalkpictures.com
Want to see more Apricot Crush Looks? Click on the link below to read the entire article on FashionUnited.
Written by Esmee Blaazer, Fashion United.