Modefabriek x CIFF x Fashion Cloud: Digital Fashion Week Europe

Digital Fashion Week Europe: for this digital fair three strong players CIFF, Modefabriek and Fashion Cloud join forces to create the biggest digital trade show in Europe. Also Euretco cotinues to be an important partner. Digital Fashion Week Europe kicks off the buying season on June 29 - July 1, followed by the live events Modefabriek in RAI Amsterdam on July 11-12, and CIFF in Copenhagen on August 11-13.  

From June 29 – July 1, 2021, the event will open its digital doors. "The digital trade fair is a valuable addition to physical events during the start of the buying season," says Alies ter Kuile, co-founder Fashion Coud. “For brands it is interesting to book the digital fair in combination with a stand on the physical fairs Modefabriek and CIFF. You can see it as warming up: visitors can first orientate themselves online, to decide which collections they want to see live at the trade shows.”

"With this European initiative we combine the expertise and in-depth knowledge of many parties: about the industry itself, fashion events and digital innovation. We know for sure that a combination of online and offline is the future. Global reach & Local stage," says Caroline Krouwels, CEO Modefabriek. “We’ve made it interesting for brands to join Digital Fashion Week Europe in combination with physical events Modefabriek and CIFF,” adds Christina Neustrup, CEO CIFF. 

Global reach & Local stage," says Caroline Krouwels, CEO Modefabriek

What visitors of Digital Fashion Week Europe can expect: A mainstage with high-profile keynotes and panel discussions, digital booths where brands present their collections, and networking opportunities to exchange ideas with other visitors.