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Modefabriek sets a new standard and - starting in 2024 - will focus entirely on women and everything they need to express who they are and want to be. Coming winter edition, on January 21 and 22, 2024 in the RAI in Amsterdam, you will find only fashion brands and collections dedicated to women.
This focus allows Modefabriek to bring a much more complete and international range of women's fashion in a variety of styles and segments. Whether you're looking for the strongest Dutch and Northern European brands, the latest women's collections from major global brands, or just the more Mediterranean, super-feminine labels; it's all here.
The new direction also means that Modefabriek has room to broaden its offerings. Think of labels in the categories beauty, lifestyle, accessories, yoga & active wear, lingerie, size inclusive, gender neutral, artisanal and cultural heritage.
And this is not all. To complete the womenswear party, by popular demand from exhibitors and visitors, the fashion shows are back on the program this winter edition. The shows are open to all fair visitors and offer labels an extra stage to distinguish themselves. Besides energetic must-sees, the shows are unmissable moments to meet each other.
As always, Modefabriek brings a wide range of international collections and in addition, the number of visitors from across the border is also growing: this year twenty percent more Germans and ten percent more Belgians came to the RAI. Modefabriek plans to intensify its focus on international visitors in the coming year due to its success.
Familiar pillars of the Modefabriek program have been re-examined and return in a revamped form. For example, the Talks by diverse experts are given a centrally located open stage. The Trendforum with the most important women's fashion trends for winter 2024-2025 and The Fashion Gallery for high-end boutique labels have been redesigned. And instead of a separate section for sustainable brands and initiatives, these are now highlighted through a Sustainable route. This way visitors get as much as possible of everything Modefabriek has to offer while effortlessly finding everything they are looking for.
Caroline Krouwels, CEO Modefabriek, about the new direction: “We all work in fashion to meet the challenges of a constantly changing world with vigor, beauty and creativity. Modefabriek wouldn't be Modefabriek if we shied away from current developments. What we do, we like to do very well, and the fashion industry thrives on serving the modern woman. It’s a women’s world!”