SIMPLE at Modefabriek: the Art of Simplicity

As part of our ongoing series featuring fashion agencies, we start the new year with Blosh. We speak with Mirella de Graaf, Global Sales Manager, who has returned to the agency after seven years.

“It really feels like coming home,” Mirella says. “Together with a very driven team, I’ve dived back into SIMPLE. Not to reinvent the brand, but to take a step back and ask: what is the essence, and how do we translate that for today? Everything we do starts with the Art of Simplicity.”

“And it shows. SIMPLE stands for calm, refinement and wearability. It’s a brand that doesn’t need to shout, but convinces through quality, silhouette and material. With new styles and fresh energy, it remains true to what it has always been: timeless elegance with a clear feminine signature. You see that not only in the collections, but also in the way the brand continues to evolve. That renewed focus is clearly paying off. In Germany and Belgium, five agents are building a strong presence for SIMPLE at leading retailers. The brand’s strength has always been its price–quality balance: honest fashion, well designed and beautifully made. That feeling comes through more strongly than ever in the current collection.”

“Within Blosh, alongside brands such as American Vintage and Freebird, this feels like the right moment for SIMPLE to once again claim its place in the Dutch market. The foundation is solid, the story makes sense, and the brand is ready. Each piece feels feminine, thanks to carefully chosen fabrics and silhouettes, always with that timeless touch. The Art of Simplicity runs like a common thread through the collection: clothing that’s easy to combine, made to last, and relevant season after season. For Blosh, Modefabriek is the perfect stage to present both the renewed SIMPLE collection and the story behind it.”

Do we see you at SIMPLE during the upcoming edition of Modefabriek?