NEWS

Halina Reijn for Mint

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NEWS

Modefabriek presents theBorrel

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NEWS

Sublime video

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NEWS

Studio Tweelink at Blueprint


This year the rugged denim is standing side by side with solid steel mesh containers. Studio Tweelink, specialized in interior and product design, presents the Boxseat: A comfortable seating made of old industrial containers (furniture from the 2nd Life collection). Because of its re-use and sustainability, this has generated enormous press coverage in the Netherlands and abroad. They are praised by those that seek the beauty in well known products in everyday life and for their unconventional designs! Read more »

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TOMS & GET IT DONE

TOMS shoes an American brand of footwear and non-profit organization GET IT DONE have teamed up and organize an online auction during  Modefabriek. For this auction, several artists were asked to customize a pair of TOMS, of which the proceeds will benefit a charity of GET IT DONE; among the artists founder of GET IT DONE Hanna Verboom and several others such as Snar, Ottograph and Chaotic Bastards. The auction starts today and runs until January 29. Visit www.modefabriek.nl/toms for more information.

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MINT – Forward Fashion platform at Modefabriek

At Modefabriek 31, MINT was introduced on a small scale. The fact that it has already been given its own platform at Modefabriek 32 shows just how quickly sustainable fashion is developing. MINT’s positive and innovative vision of the future of fashion, as being unswervingly stylish but respectful towards people and the environment, is rapidly gaining popularity amongst all the generations. MINT will be presenting some 20 labels as well as five lifestyle brands encapsulated in a cool on-trend concept store in collaboration with Sonia Batovrina, a cafe, an exposition, live performances and DJs. On the morning of Monday 23 January the MINT platform will be officially opened by the actress Halina Reijn, the ambassador of this ‘fashion forward’ initiative. At the same time, MINT will be opening a pop-up store in downtown Amsterdam. MINT is based on an initiative by Marieke Eyskoot, owner of the ethical fashion expertise bureau Talking Dress and Willa Stoutenbeek (a.k.a. ‘W.Green’), a green fashion expert from Spice PR in Amsterdam, in co-operation with Modefabriek.

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Sublime

The pilot edition of Sublime will showcase Modefabriek’s pioneering spirit, at the cutting edge of cross marketing and brand experience, in a unique collaboration with a number of leading brands from various sectors. In a sequence of multidisciplinary ‘3D advertisements’ designed independently by Modefabriek, visitors will experience the ambitions of these brands in a way that goes far beyond the usual B2C or B2B style of product presentation. At the end, people will meet in a final setting to share inspiring ideas and hopefully to agree adventurous new collaborations.

On Sunday afternoon at 3.00 pm, David Shah, trend watcher and publisher/owner of View-Publications, will be giving a lecture for the press and invited guests.

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AND THAT’S NOT ALL…

# As Modefabriek’s official partner, ABN-AMRO will be represented with a Fashion Desk.
# This season, Mercedes-Benz will be organising the shuttle service.
# Extended by popular demand: Salon Heleen Hülsmann, a top-end pop-up sale in the middle of the Refined+ floor.
# FashionUnited will be providing free WiFi.
# and BLUEPRINT will have its own entrance in hall 7. Naturally, Modefabriek will be laying on transportation.

THE BORREL
Last but not least, Modefabriek hopes to end its first day with its traditional old-fashioned drinks get-together: The Borrel. After a day full of new fashion input, The Borrel will give suppliers, retailers, stylists, journalists and other fashion professionals the chance to come together at a new venue: the Onyx & Auditorium Lounge.

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