The summer edition of Modefabriek, which took place last Sunday and Monday at the Amsterdam RAI, embodied a positive spirit. The high quality of the visitors confirmed what many saw as a turning point last season. The ‘new style’ Modefabriek is a success!
The new organisation of the labels in clearly defined segments and platforms that are not only in keeping with fresh developments in the market, but even stimulate them, has turned out to be a resounding success. read more
ONE OFF is REPLAY basic product offer taken to its extreme. ONE OFF stands for an unique, non-replicable collection. It is a fast forward journey to the essence of our days, depicting the ethos of contemporaneity, today’s inner spirit. For this reason, year after year it will never be the same. read more
Rock & Royal is a young and innovative brand: tough and rocky, but also chic and sexy. Rock & Royal plays with mesmerizing prints on t-shirts, which can be perfectly combined with the rest of their collection. Always following the latest trends and colors, Rock & Royal creates a style that makes you feel comfortable. Rock & Royal offers something for everyone. With four collections per year, that present the latest trends for a competitive price. read more
PLEASE NOTE: most lectures are in Dutch
Sunday 13 July
11.00 – 11.30
‘How do I make sure ‘they find me’on the internet?
Lonneke Reitsma, online marketing specialist of Het Communicatielokaal will give insight in the mysteries of SEO.
11.45 – 12.15
Visuals Are King
Learn the art of Iphone-photography: tips & trics, by Kees Rutten, photographer and teacher at KABK/Fotovakschool.
12.30 – 13.00
How to entice the hurried critical consumer
Author and retail expert Carin Frijters uses best practises to explain how retailers can keep up with their target group.
13.30 – 14.00
Social Influencers rule the world
Digital content specialist Kirsten Jassies is an expert in the art of blogging and advises how to optimize your social media strategy.
14.30 – 15.00
A forecast of trends in fashion and design
by Jan Agelink of Buro Jantrendman. Come and listen to read more
Everyone who comes to Modefabriek loves shopping; that’s a given. Besides all those chances to work and network, Modefabriek also offers even more ‘retail therapy’ than before, including new pop-up concepts for visitors to discover:
NOT JUST A SHOP
Especially for Modefabriek, Carlo Wijnands filled this extraordinary supermarket with distinctive design, fashion, interior decoration, art and novelties. In the heart of this shop-in-shop structure, which includes such participants as Bas Kosters, Studio Kalff, Ruud van der Peijl, Fabriek.nl, Gerrit Jan van Ham and Sjoukje Bierma, there’s a tower of prizes that visitors can try to win with the Wheel of Fortune.
Another new addition: the pop-up shop by Arnhem concept store Coming Soon, featuring established Dutch designers and read more
The latest upgrade and central approach to food fashion at Modefabriek has been a huge success. This edition will feature delicious contributions from today’s cutting-edge culinary hotspots:
Following his years of cooking Michelin-winning cuisine, master chef Ron Blaauw decided last year to pursue a different course, opening Ron Gastrobar in Amsterdam’s prestigious South district. His accessible menu of ever-changing tasty treats allows everyone to enjoy his talent these days. His pop-up restaurant at Modefabriek will be serving read more